A workbook for solo founders
Find the problem worth getting paid to solve.
A practical, humor-led playbook for turning customer friction into a simple offer—and building in a reason people will pass it along.
Digital download. Work at your own pace.
What to expect
No startup theater.
Exercises that end in decisions, not a prettier idea pile.
Plain language, useful prompts, and just enough humor to keep moving.
A small-solution bias built for one-person businesses.
No invented certainty: test the problem before polishing the product.
Inside the playbook
Three moves from vague idea to useful offer.
Follow one editorial sequence. Each chapter narrows the field and leaves you with something concrete to test.
- 01
Mine for paid problems
Separate mild annoyances from expensive, urgent friction. Use focused prompts to identify a specific person, situation, and outcome worth investigating.
- 02
Shape the smallest solution
Define a useful before-and-after, trim unnecessary features, and turn the result into an offer a solo founder can actually deliver.
- 03
Build the pass-it-on hook
Add a natural sharing trigger—an artifact, result, story, or useful moment customers will want to show someone else.
One focused package
The Paydirt Playbook
A downloadable workbook for finding a viable problem, scoping a simple offer, and engineering a sensible reason to share.
- The complete self-paced workbook
- Problem, solution, and sharing exercises
- Reusable prompts for future ideas
- Instant access through your library
Digital edition
One purchase
See the product page for current price and complete format details.
Stop circling the idea
Find the useful thing hiding in plain sight.
Open the workbook, make the next decision, and leave with an offer grounded in a problem someone may pay to fix.
Get Paydirt Playbook